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Getting started on Wayfair 2020 Grow Your Business With Wayfair

As the e-commerce home decor giant Wayfair deals with issues raised by its recent employee walkout and opens its first-ever store, one question remains: How does it even work? Wayfair is part of a $600 billion total addressable market. We’re driving customer loyalty and building market share by offering an easy and enjoyable way to make every space feel like home. We’re committed to creating an exceptional (and exceptionally fun) shopping experience. Begin exploring this opportunity with us today.

Wayfair and its colorful pinwheel logo are seemingly everywhere these days: on boxes being opened by Bobby Berk in the most recent season of Queer Eye, hovering next to photos of your middle school friends’ kids in Facebook sidebar ads. Its ubiquitous jingle — “Wayfair, you’ve got just what I need!” — is likely embedded in your subconscious. It’s also been in the news. In June, Wayfair was the subject of protests from its employees, who walked out of the company’s Boston office to protest their employer selling children’s beds to a government contractor furnishing US border detention facilities. The breadth of coverage and attention on the issue shined a light on just how big the company is. 

Everyone knows what Wayfair is. Or do they? Even if you’ve ordered furniture from the website, you may find yourself not entirely able to say what it ... is. A brand? A marketplace? Something else entirely? Wayfair sells more than 14 million products across five websites. It also has 80 “house brands,” which are not actually brands at all but act as a way to categorize and merchandise products into certain decorating aesthetics. It does not manufacture any of the products it sells, instead using a drop ship model. When customers place an order, 

Wayfair purchases the item from one of its 11,000 suppliers, which then ships to the customer, though this happens in different ways. In 2018, it sold almost $7 billion worth of products, making about $1.5 billion in gross profit. But the company isn’t profitable, as it spent $2 billion on operating costs (more than a third of that on marketing) in the service of acquiring new customers and retaining existing ones. Still, its sales are growing every year, and it is winning over repeat customers.

Wayfair Affiliate Program 

The Wayfair affiliates program is for websites like blogs or buying guides to promote Wayfair through affiliate links and earn commission on orders that occur from those links .The program strives to provide its affiliates easy online access to the world's home goods in one place. We offer more than 7 million products across all major home categories, giving affiliates more choices and opportunities than ever before. Wayfair affiliates benefit from dedicated in-house management, 7% commissions, a 7-day referral period, and over two million products available through our data feeds. Please find us on Commission Junction to learn more about our program, we look forward to working with you!

Wayfair Advertising Opportunities

Wayfair.com is one of the world's largest online destinations for the home and we take pride in making customers' shopping experience the best it can be. We offer relevant advertising placements as part of this experience and would love to talk with you about the possibilities. We offer effective solutions to reach in-market consumers while they are in shopping mode using our highly targeted placements or custom advertising packages.


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