Is your business using TikTok? Wondering how to advertise on TikTok? Especially if you’re looking to reach users under the age of 30. Here’s your complete guide on how to advertise on TikTok.
How Should a Brand Advertise on TikTok?
Advertisement is relatively new on TikTok. Therefore, some of the options are very expensive. However, there are some that are much more affordable. From creating your own account to paying for take-over ads, here’s the latest on TikTok advertising strategies:
Know the Platform
TikTok is new to the marketing scene and experienced marketers have a lot to learn about the channel. Therefore, it’s important to know the platform and how it works before devising a marketing strategy. While videos started at only 15 seconds, users can now upload 60-second stories.
Interestingly, people don’t need to follow the accounts to see the content. They can just browse through different videos thanks to the Discover feature. Of course, many people choose to follow users that produce their favorite content. Because content flows so easily through the app in an all-encompassing experience, ads can blend seamlessly in with the native content. Although the process is still new, here are the steps to creating an ad on TikTok.
How to Create a Direct Ad
To get started advertising on TikTok, you will need a TikTok advertising account or account manager. To see if your business qualifies, you can contact TikTok Ads directly.
Once you have submitted your information, a TikTok representative will review your information. If your business qualifies, they will contact you to set up your advertising account.
In the TikTok Ads dashboard, click the Campaign tab at the top of the page and then click the Create button.
Next, choose a campaign objective, which is the primary goal of your ad. As of this writing, you can choose from three options: Traffic, Conversions, and App Install.
To set your budget at the campaign level, select either the Daily Budget or Total Budget option under Settings. Note that both the daily budget and total budget must be at least $500.