SEO Tips for Bloggers: 4 Ways to Grow Your Audience

Hey You Looking for ways to boost your place in the SERPs, but you’ve already optimized your content? Here are 4 SEO tips for publishers to strengthen your game.

Publishers that are serious about dominating the SERPs spend years honing their ability to produce intoxicating content for their readers. I would know because I’m one of them. 

Yet, when it comes to SEO, that’s only half the battle. As Google’s algorithms have gotten increasingly sophisticated, they’ve also gotten better at identifying the absolute best sources of information for readers.

1.Follow On Page SEO Best Practices

On-page SEO best practices tend to align with best practices for content writing.

Make sure you’re always doing things like:

Deploying SEO titles with keywords : Place the keyword first if you can in order to catch the eye of readers and search engines.

Leveraging meta descriptions: Use keywords in one or two sentences with a compelling CTA to entice readers to click on your result.

Make your headlines the same as your SEO title: You can make them different, but this can confuse your readers.

Use headings throughout your content: Break up your content into chunks of about 300 words when you’re able to increase readability.

2.Optimize Your Website 

May 2020, Google announced that it will soon roll out an upcoming ranking signal that combines Core Web Vitals with existing user experience signals.

That’s a step beyond simply mobile optimization or structured data to land in all those SERP features.

It also means that you must present intuitive, user-friendly sites that make it easy for humans to navigate.

Fortunately, you can take many steps to ensure this.

Make it easy for search engines to crawl and index your site by: 
Having Clear, Consistent Primary Navigation For example, Search Engine Journal’s is prominently placed at the top, where both humans and crawlers can easily find it. 

Clarifying Your Editorial Universe on Your Home Page Someone who lands on your page should understand who you are and what you do.

Sitemaps have been a best practice for a long time, and they’re still important. They not only help your readers find important information but also help crawlers index your whole site.

3.Use a Convincing Featured Image

Whether it’s Google Discover or simply the SERPs, a compelling featured image grabs the attention of your readers.Original art, graphics, and similar custom

images are preferred. If you can’t swing that, it’s OK to use a thoughtful stock photo. Just beware of overused images that appear on multiple sites. You can also optimize the images that appear on your site to give you a boost in the SERPs.
  • Compress your images to increase page load time.
  • Customize image file names – it’s one more place to sneak in a keyword!
  • Write SEO-friendly alt text full of keywords.
  • Mind the image file path structure – Google will consider it when ranking images.
  • Make your images mobile-friendly.

4.Optimize for Google Discover

Google Discover is a personalized feed content that proactively hunts down the most relevant content for individual users.As publishers are discovering, it can be a source of massive traffic. That’s leading many publishers to figure out how to optimize for Google Discover. It’s meant as a way for users to more easily discover topics related to them based on their search history, browser history, app activity, and location. Google calls it a queryless search and promises users more context and control over their feed.

Keep putting out engaging, trustworthy content:Google will find it and curate it if it matches.
Deploy evergreen content:They’re looking for content that will keep being useful.
Use images and videos:Not only does it provide one more type of rich content for Google to serve, but 85% of all businesses are using video content today.
Support multiple languages: Google Discover supports multiple languages and plans to roll out more.